The marketing projects, large-to-small-scale events, workshops, webinars and seminars I have planned and successfully executed are too many to list here. You can browse some projects I've worked on below, but I recommend setting up a time to chat so you can get a better understanding of my capabilities, work ethic and personality.
website content & SEO
Not Just For the Garden, a Waterloo shop specializing in Canadian-made furniture and home accents, was in search of an SEO specialist and writer to increase traffic to their site. By clearly describing the products and features, updating image alt descriptions, and introducing CTA buttons, the website became more discoverable and performed significantly better in search results related to the products delivered. Not only did this increase website visitors, but also foot traffic into the store.
Baby Care Products
Portapillow, a startup business offering portable nursing pillows, needed help with their email marketing strategy by increasing subscribers and offering targeted information. In-depth research and analysis on market trends, insights and competitive analysis, along with market segmentation resulted in keeping subscribers engaged and improving click-through rates. In addition, a new survey and email templates were thoughtfully designed for each stage of the customer journey to effectively improve readership and increase sales.
4smarts, a smartphone accessories distributor in Germany, required strategic content to effectively market their new and existing products. The development of website content with clear messaging, social media content and press releases required the understanding of the customer's pain points, introducing giveaway posts and evergreen, and developing simplified messaging for product features and descriptions, The content became more relatable to the public. My efforts were successful in strengthening the brand's market presence and improving social media engagement ratings significantly.
Adsero, a full-service law firm based out of Cairo, sought my expertise to develop engaging content for their website and press release in time for their website launch. By absorbing everything about the business, their goals, value-added services and competitive advantage, and incorporating SEO-friendly keywords to improve Google searches and engagement, I was able to successfully reach their goal of gaining quality clients solely through their website, My background in the legal industry, along with my experience in proposal writing allowed me to effectively communicate with executive professionals and provide a timely turnaround.
CityAge, a conference focused on building cities, required a skilled marketing professional to increase their ticket purchases for an upcoming conference. Development of strategic email content templates for a drip campaign, social media campaign, and ads to boost engagement improved conversion rates. Copy and strategic information were provided to sponsors and attendees to help accelerate the process of promoting the event, and tools like Bizzabo and Twitter were used to analyze ticket sales and engagement to achieve increased sales and overall awareness of the events.
Gocce Villa & Resort Specialists, an Italian resort rental company, required an experienced content writer to create pieces on sightseeing and entertainment for their blog. With no prior knowledge on the city of Sorrento, this project required thoroughly researching and analyzing news, articles and reviews from several different websites to determine the key areas to visit. Writing blog posts as if it were written by a local citizen was both exciting and challenging at the same time.
Local Search Heroes, a remote digital marketing agency, needed some extra help with managing their client's social media pages that focused on debt and bankruptcy. After some in-depth research on industry trends, and fully understanding each client's needs and offerings, I was able to effectively deliver on strategic content and industry-related articles to reach the targeted audience.
Need help on an upcoming project or initiative?
Feel free to contact me to set up a meeting or a casual coffee chat (because coffee is life). I'm interested to hear what you've been up to!
You know the drill.