Abby Cooper of AC Digital Marketing

A little about me, Abby Cooper!

Where it Started

As a child, I wanted to become a Psychologist. I've always been great at handling people's problems, listening intently and with care, and finding joy in bringing happiness to others. I also had an artistic ability to the point where classmates would get me to complete their art projects for them! As a Sri Lankan-Canadian, becoming an artist was out of the question. My dad convinced me to pursue business, so I chose Marketing (the most creative subject I could consider at that time). I later realized that my ability to connect with people and understand their emotions was a special trait, which allowed me to really understand a customer's needs.

I'm grateful to have spent over 15 years refining my skills in marketing, event planning, project management, communications and business development while working with interior designers, educators, lawyers, engineers, retail owners, event marketing businesses and so much more, I'm fortunate to have worked with a variety of businesses and industries on small to large-scale projects, as it has given me the ability to learn how to work effectively with different levels of management and personalities.

Where it's Going

This journey has led me to where I am now. I have been meditating, learning how to improve myself from the inside, and absorbing knowledge on the challenges racial- and gender-diverse people have faced and still deal with today.

My parent's struggles coming to Canada from Sri Lanka and the racism I faced growing up has left me wondering if I could do more. As you open your eyes to see how the world really is, you start to realize that there is still much work to be done as a society.

I've always wanted to help people and the community and I'm happy to say that I've found more meaningful work. I am on a path to bringing positivity and happiness to others.

Currently, I am working on diversity and inclusion workshops in my community, bringing in speakers that have expertise in this area geared toward parents, youth and the community as a whole. The overall goal is community building by creating a more inclusive environment for us to live in. I am also planning Elmira's first multicultural festival to expose Woolwich and surrounding areas to, and bring awareness and knowledge of, the different cultures that surround us,

As a person, I am very passionate about the relationships I form and the work that I do. I laugh a lot and cry-laugh with a combination of knee-slapping if it's extremely funny. I like to learn more about the people around me and their experiences, and to either be that person that just listens or provides positive thoughts and ideas to overcome their challenges, which is why I believe I have a high EQ. The ability to feel what others feel and take on their emotions is a strength that I've come to embrace and lean fully into.

I am not your average digital marketer that will come to your store and promise you 50 clients for $500. Thoughtful and meaningful work involves lots of time, commitment and knowledge which I invest every moment into. The best goals are achieved with creativity, organization and dedication - key tools I carry with me in everything I do.

If you have any questions, please feel free to email me at [email protected].